Your cost per acquisition comes down
Account structure, creative, landing pages, exclusions: first we stop paying for clicks that never convert. Cost per lead drops before the budget goes up.
€15 → €8
Cost per lead halved — aesthetic care
Growth marketing · paid media, creative & pipeline
The whole acquisition engine.
The whole acquisition engine.
One specialist.
The campaigns that create demand, the creative that stops the scroll, the pipeline that turns a click into a customer, and the measurement that tells you what every euro brought back. Ten years running that engine for over a hundred advertisers across seven countries.
Free written audit of your current ad account
Brands I've run campaigns for
What you're buying
Results, not reports
Four promises, each backed by a number already achieved on a real account. Accounts are anonymised for confidentiality — the full case studies, screenshots included, are right below.
Campaigns return more than they cost
In e-commerce only one metric matters: return on ad spend. Clean product feed, properly structured Shopping and Performance Max, budgets steered on margin rather than volume.
8.12×
Return on ad spend — apparel e-commerce
Volume goes up without quality going down
A lead isn't a form: it's a kept appointment or a signed quote. I send the real conversions back from your CRM to the platforms so they go looking for more of the same.
219 leads
in one month, +146% year on year — industrial B2B
Growth crosses borders
Opening a market isn't translating a campaign. Native copywriting, per-country compliance, localised feeds and tracking — in France and beyond.
+101%
US revenue year on year — luxury e-commerce
The services
The whole engine, or just the part you're missing
Most clients start with paid media, then hand over the next link in the chain once the first numbers come in.
Paid media
Google Ads, Meta, TikTok, Microsoft
- Search, Shopping, Performance Max, Demand Gen, YouTube
- Meta and TikTok: prospecting and retargeting
- Account builds, rebuilds and rescues
- Multi-country, multi-language campaigns
Creative & video
What actually decides social performance
- Script, casting, live shoot or AI generation, editing
- Vertical formats built for Meta, TikTok and YouTube
- Variants and weekly creative refresh
- Visuals and claims that survive regulated verticals
Pipeline & CRM
Between the click and the sale, where it all leaks
- Lead capture: forms, calls, WhatsApp, DMs
- Automated follow-ups, reminders, reactivation
- Lifecycle automation and lead scoring
- Booking flows wired into the calendar or CRM
Tracking, data & ROI
Without measurement, everything else is an opinion
- GA4, Tag Manager, server-side tracking and conversions API
- Offline conversions fed back from the CRM
- Dashboards: CPL, CAC, ROAS, customer value
- Consent and GDPR compliance built in
SEO & content
The channel that doesn't stop when the budget does
- Keyword research and page architecture
- Pages and articles written to convert, not to fill space
- Automated publishing and rank tracking
- Technical work: speed, markup, indexing
Outbound & social
Going after demand that isn't looking for you
- LinkedIn outreach: targeting, sequences, first contact
- Qualified, enriched prospect lists
- Cold email and follow-up sequences
- Organic publishing and page management
Results
Case studies. Real accounts, real numbers.
Click any card to open the account behind it — the brief, what I changed, and a screenshot straight from the platform. Anonymised for client confidentiality; figures shown in the currency they were measured in.
Aesthetic care
🇪🇺 Europe
€15 → €8cost per lead
Insurance
🇪🇺 Europe
+533%lead volume
Apparel e-commerce
🇪🇺 Europe
8.12×return on ad spend
Luxury e-commerce
🌍 12+ countries
+101%US revenue YoY
Equipment · Lead gen
🌍 Multi-market
219 leadsin one month
Online training
🇫🇷 France
−64%cost per lead
SaaS · Lead gen
🇫🇷 France
96.5%optimisation score
Creative
Creative that stops the scroll
Script, casting and edit — handled end to end. Short-form social ads I produce for clients, both AI-generated and shot live.
AI
Mutuo
Consumer credit · UGC ad
AI
Mutuo
Consumer credit · UGC ad
AI
Topipix
Children's books · social ad
AI
EasyMLS
Yacht brokerage · social ad
Live
Mutuo
Consumer credit · live-action
Who it's for
Three ways to work with me
The engine is the same. What changes is who holds the wheel — and what you need from me.
Agencies
White label- How it works
- I become your paid media department. Your brand, your client relationship, your invoice — I stay behind the scenes.
- Who for
- Agencies that don't want to hire a senior paid media specialist in-house.
Foreign brands
French market- How it works
- You already sell elsewhere and you're opening France: campaigns in native French, local compliance and tracking.
- Who for
- Brands that want a French market specialist without hiring locally.
Aesthetic & laser clinics
France- How it works
- Filling the diary: local campaigns, creative that passes health ad policies, and a booking pipeline tracked to the treatment.
- Who for
- Laser hair removal, body contouring, aesthetic medicine — one clinic or several.
Process
From the first call to the first numbers
No committee, no pitch process. Most engagements go from the discovery call to live campaigns in under three weeks.
Discovery call — 20 minutes
What you sell, to whom, with what numbers. I'll tell you straight if I'm the right person.
Free audit
One account, one campaign, one funnel: you get a written breakdown of what's burning money. It's yours whatever happens next.
Scope and target numbers
Monthly retainer or project price, targets set in cost per acquisition and ROAS. You know what we're aiming at before anything is spent.
Build and launch
Accounts, creative, landing pages, tracking and automations. You get a launch summary anyone on your side can read.
Run and report
Weekly optimisation, monthly review on the numbers that matter. Reachable within the day.
FAQ
The questions that come up
How do you charge?
A monthly retainer for ongoing management, or a fixed price for one-off work (audit, account build, migration, creative production). Never a percentage of ad spend: that rewards spending more, when the job is to do better with the same budget.
Can I take just one part?
Yes, and that's the usual path: we start with paid media. Pipeline, tracking, creative or SEO come later, when they become the link holding growth back — not because they were sold up front.
Who owns the accounts and the data?
You do. I work inside your accounts, or I create them in your name. If we stop, you keep everything: accounts, history, audiences, campaigns, automations.
What's the minimum commitment?
One month for ongoing management, no commitment at all on audits and one-off projects. I'd rather prove it on a first piece of work than negotiate a yearly contract with someone who hasn't seen my work yet.
Which markets and which industries?
France is my home market. I've also run accounts in Switzerland, the UK, Ireland, Spain, Italy, Germany and the United States. Industries: regulated finance, health and aesthetics, industrial B2B, e-commerce, media and local services — the case studies above show the range.
How soon can we start?
An audit comes back within five working days. An account is live in two to three weeks, depending on how fast I get access to tracking, feeds and CRM.
Get started
Twenty minutes to find out if it's worth it
No sales deck. Tell me what you sell and what's stuck right now, and I'll tell you straight whether I can help.
- Free written audit of a live account
- Targets set in cost per acquisition and ROAS
- No commitment, no percentage of ad spend
- Reply within one business day