Google Ads, Shopping, Performance Max and Meta — built and run for the French market natively, not translated. One specialist who owns your French acquisition, without the cost of a local hire or a big agency retainer.
Currently onboarding 2 new brands this quarter
Brands I've run campaigns for
Most brands expanding into France do the reasonable thing: they duplicate the English account and run the keywords through a translator. It works well enough that nobody notices it's costing 30–40% more than it should — until someone reads the search terms report.
France isn't a translation of the UK or US market. It's different search behaviour, a different competitive set, ad creative that has to feel local on Meta, and a regulator with opinions.
Whether you're launching in France or already spending there with disappointing numbers, there's an entry point that fits.
For brands not yet live in France
I launch your French acquisition end to end, from a native French base — you don't need a local hire or an entity to start.
For brands already spending in France
You're running French ads — translated in-house or by an agency — and the CPA won't come down. I audit, then take the account over.
For brands that want it handled, month to month
Your outsourced French media team — Google and Meta run and optimised every week, so France stops being the market nobody owns.
For brands that want one accountable person across the funnel
Media is the front door — it's what brands come to me for. But once we're working together, I can localise the rest of your French acquisition too, so it's not just the ads that feel native.
From regulated finance and industrial B2B to e-commerce, media subscriptions and local services — across Switzerland, the UK, Ireland, France and the United States.
Click any card to open the account behind it — the brief, what I changed, and a screenshot straight from the platform. Anonymised for client confidentiality; figures shown in the currency they were measured in.
Script, casting and edit — handled end to end. Short-form social ads I produce for clients, both AI-generated and shot live.
Mutuo
Consumer credit · UGC ad
Mutuo
Consumer credit · UGC ad
Topipix
Children's books · social ad
EasyMLS
Yacht brokerage · social ad
Mutuo
Consumer credit · live-action
No procurement theatre. Most brands go from intro call to French campaigns live in under three weeks.
You tell me what you're selling and where you are with France. I tell you honestly whether I'm the right fit — in English.
Already advertising in France? I send back a written teardown of what's leaking budget in your account. Yours to keep either way.
Fixed monthly retainer or project fee, NDA signed. You know your cost before anything starts — no percentage of spend, ever.
Account structure, native French copy, feed and tracking setup in your own ad account. You get a plain-English launch summary.
Weekly management, monthly reporting in English. I'm on Slack or email whenever your team needs an answer.
No. You can run French campaigns from your existing ad account — I set up the French targeting, native copy, feed and tracking. A local entity only matters for VAT and invoicing on your side, not for running the ads.
Yes. Every call, report and recommendation is in English. The ads themselves are native French — that's the whole point — but you're never left reading a French dashboard on your own.
Yours. You own the account, the data and the history — I get access as a manager. If you don't have one yet, I set it up in your name. You're never locked in.
A fixed monthly retainer for ongoing management, or a fixed fee for one-off projects like an audit or a market-entry build. Never a percentage of ad spend — it creates the wrong incentive.
One month for ongoing management. Audits and project work have no commitment at all. I'd rather prove the work on your account than lock you into a twelve-month contract before you've seen my output.
That's the most common way brands come to me. I start with a written audit of your current account — search terms, wasted spend, feed and tracking — then rebuild the parts that are leaking budget. You keep everything either way.
Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube), Microsoft Ads, Meta and TikTok. France is where I add the most value, but I also run multilingual campaigns across the wider EU, Switzerland, the UK and the US.
An audit comes back within five business days. A new French account goes live in two to three weeks, depending on how quickly tracking and feed access come through.
Twenty minutes, no pitch deck. Tell me what you're selling and where you are with France, and I'll tell you straight whether I can help.