/* ==========================================================================
   Boostnet — White-label SEA for agencies
   Zero-build static stylesheet. Edit freely.
   ========================================================================== */

/* Fraunces — self-hosted variable serif (display). No external CDN (GDPR-safe). */
@font-face {
  font-family: "Fraunces";
  font-style: normal;
  font-weight: 600 900;
  font-display: swap;
  src: url("./fonts/fraunces-latin.woff2") format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: "Fraunces";
  font-style: normal;
  font-weight: 600 900;
  font-display: swap;
  src: url("./fonts/fraunces-latin-ext.woff2") format("woff2");
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}

:root {
  /* Brand — warm cream, terracotta & sage (editorial) */
  --ink:        #2A2018;   /* espresso — dark bands (contact/footer) */
  --ink-soft:   #33281D;   /* softer espresso */
  --accent:     #B0693A;   /* terracotta */
  --accent-dk:  #8F5227;
  --sage:       #D4DEC1;   /* pale sage — pills, arch */
  --sage-ink:   #6E7E52;   /* sage green — dots */
  --highlight:  #ECC7A0;   /* peachy marker swash */

  /* Surfaces & text (warm cream) */
  --bg:         #EFE8D7;   /* main cream */
  --bg-alt:     #E7DECA;   /* deeper cream — alt sections */
  --card:       #FBF7EC;   /* light cream card */
  --border:     #DBD1BB;   /* warm border */
  --text:       #241E17;   /* warm near-black */
  --muted:      #6E6656;   /* warm brown-grey */
  --on-dark:    #F2EAD9;   /* cream on espresso */
  --on-dark-mut:#B7AC96;   /* muted on espresso */

  /* Shape */
  --r-sm: 10px;
  --r:    16px;
  --r-lg: 26px;
  --shadow:    0 1px 2px rgba(42,32,24,.05), 0 12px 30px -16px rgba(42,32,24,.18);
  --shadow-lg: 0 2px 4px rgba(42,32,24,.06), 0 30px 66px -30px rgba(42,32,24,.28);

  /* Rhythm */
  --pad: clamp(1.25rem, 5vw, 2rem);
  --section-y: clamp(4rem, 9vw, 7.5rem);
  --maxw: 1140px;

  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,
          "Helvetica Neue", Arial, sans-serif;
}

/* --------------------------------------------------------------- base --- */

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  color: var(--text);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

h1, h2, h3, h4 {
  margin: 0 0 .5em;
  font-family: var(--serif);
  font-optical-sizing: auto;
  line-height: 1.1;
  letter-spacing: -.01em;
  font-weight: 800;
  color: var(--text);
}
h1 { font-size: clamp(2.6rem, 6vw, 4.6rem); font-weight: 900; line-height: 1.02; letter-spacing: -.02em; }
h2 { font-size: clamp(1.95rem, 4vw, 3rem); }
h3 { font-size: clamp(1.15rem, 2vw, 1.4rem); font-weight: 700; }

p { margin: 0 0 1.1em; }
p:last-child { margin-bottom: 0; }

a { color: var(--accent); text-decoration: none; }
a:hover { text-decoration: underline; }

img { max-width: 100%; height: auto; display: block; }

:focus-visible {
  outline: 3px solid var(--accent);
  outline-offset: 3px;
  border-radius: 4px;
}

.wrap {
  width: 100%;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: var(--pad);
}

.section { padding-block: var(--section-y); scroll-margin-top: 5rem; }
.section--alt { background: var(--bg-alt); }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: .55em;
  padding: .45em .95em .5em;
  background: var(--sage);
  color: #45522F;
  border-radius: 999px;
  font-size: .74rem;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
  margin-bottom: 1.25rem;
}
.eyebrow::before {
  content: "";
  width: .5em; height: .5em;
  border-radius: 50%;
  background: var(--sage-ink);
  flex: none;
}
.eyebrow--on-dark { background: rgba(242,234,217,.12); color: var(--on-dark); }
.eyebrow--on-dark::before { background: var(--accent); }

.lede {
  font-size: clamp(1.05rem, 1.9vw, 1.22rem);
  color: var(--muted);
  max-width: 62ch;
}

/* peachy marker swash — used to spotlight a phrase inside body copy */
.mark {
  color: var(--text);
  font-weight: 650;
  background: linear-gradient(transparent 55%, var(--highlight) 55%, var(--highlight) 96%, transparent 96%);
  -webkit-box-decoration-break: clone;
          box-decoration-break: clone;
  padding: 0 .08em;
}

.section-head { max-width: 44rem; margin-bottom: clamp(2.5rem, 5vw, 3.75rem); }
.section-head--center { margin-inline: auto; text-align: center; }
.section-head--center .lede { margin-inline: auto; }

/* ------------------------------------------------------------ buttons --- */

.btn {
  --btn-bg: var(--accent);
  --btn-fg: #fff;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: .55em;
  padding: 1.05em 2em;
  border: 1px solid transparent;
  border-radius: 999px;
  background: var(--btn-bg);
  color: var(--btn-fg);
  font-family: var(--serif);
  font-size: 1.08rem;
  font-weight: 800;
  line-height: 1;
  cursor: pointer;
  white-space: nowrap;
  text-decoration: none;
  transition: transform .15s ease, box-shadow .15s ease, background .15s ease;
  box-shadow: 0 10px 24px -8px color-mix(in srgb, var(--accent) 78%, transparent);
}
.btn::after { content: "→"; font-weight: 700; transition: transform .15s ease; }
.btn--outline::after, .btn--ghost::after, .nav__cta::after, .form .btn::after { content: none; }
.btn:hover {
  text-decoration: none;
  transform: translateY(-2px);
  background: var(--accent-dk);
  box-shadow: 0 16px 32px -10px color-mix(in srgb, var(--accent) 82%, transparent);
}
.btn:hover::after { transform: translateX(3px); }
.btn:active { transform: translateY(0); }

.btn--ghost {
  --btn-bg: transparent;
  --btn-fg: var(--on-dark);
  border-color: rgba(255,255,255,.28);
  box-shadow: none;
}
.btn--ghost:hover {
  background: rgba(255,255,255,.09);
  border-color: rgba(255,255,255,.5);
  box-shadow: none;
}

.btn--outline {
  --btn-bg: transparent;
  --btn-fg: var(--text);
  border-color: color-mix(in srgb, var(--text) 24%, transparent);
  box-shadow: none;
}
.btn--outline:hover { background: color-mix(in srgb, var(--text) 6%, transparent); border-color: var(--text); box-shadow: none; }

.btn-row { display: flex; flex-wrap: wrap; gap: .85rem; }

/* --------------------------------------------------------------- nav --- */

.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in srgb, var(--bg) 85%, transparent);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--border);
}
.nav__inner {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  min-height: 68px;
}
.brand {
  display: inline-flex;
  align-items: baseline;
  gap: .1rem;
  font-family: var(--serif);
  font-weight: 900;
  font-size: 1.35rem;
  letter-spacing: -.01em;
  color: var(--text);
  text-decoration: none;
  white-space: nowrap;
}
.brand:hover { text-decoration: none; }
.brand__dot { color: var(--accent); }
.brand__tag {
  margin-left: .6rem;
  padding-left: .6rem;
  border-left: 1px solid var(--border);
  font-size: .74rem;
  font-weight: 500;
  letter-spacing: .02em;
  color: var(--muted);
}

.nav__links {
  display: flex;
  align-items: center;
  gap: 1.15rem;
  margin-left: auto;
  list-style: none;
  padding: 0;
  margin-block: 0;
}
.nav__links a {
  color: var(--muted);
  font-size: .92rem;
  font-weight: 500;
  white-space: nowrap;
  text-decoration: none;
  transition: color .15s ease;
}
.nav__links a:hover { color: var(--text); text-decoration: none; }

.nav__cta { padding: .7em 1.3em; font-size: .92rem; }
.nav__links a.nav__cta { color: #fff; }

.lang {
  display: inline-flex;
  align-items: center;
  gap: .3rem;
  font-size: .82rem;
  font-weight: 600;
  color: var(--muted);
  border: 1px solid var(--border);
  border-radius: 999px;
  padding: .38em .85em;
  text-decoration: none;
}
.lang:hover { color: var(--text); border-color: var(--accent); text-decoration: none; }

.nav__toggle {
  display: none;
  margin-left: auto;
  background: none;
  border: 1px solid var(--border);
  border-radius: var(--r-sm);
  color: var(--text);
  padding: .5em .7em;
  cursor: pointer;
  font-size: 1.1rem;
  line-height: 1;
}

@media (max-width: 1200px) { .brand__tag { display: none; } }

@media (max-width: 1024px) {
  .brand__tag { display: none; }
  .nav__toggle { display: block; }
  .nav__links {
    position: absolute;
    inset: 68px 0 auto;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    margin: 0;
    padding: .5rem var(--pad) 1.25rem;
    background: var(--bg);
    border-bottom: 1px solid var(--border);
    display: none;
  }
  .nav__links.is-open { display: flex; }
  .nav__links li { border-top: 1px solid var(--border); }
  .nav__links li:first-child { border-top: 0; }
  .nav__links a { display: block; padding: .85rem 0; font-size: 1rem; }
  .nav__links .btn, .nav__links .lang { margin-top: .9rem; width: 100%; }
}

/* -------------------------------------------------------------- hero --- */

.hero {
  position: relative;
  background: var(--bg);
  color: var(--text);
  padding-block: clamp(2.75rem, 6vw, 4.5rem) clamp(3.5rem, 7vw, 5.5rem);
  overflow: hidden;
}
.hero .wrap { position: relative; z-index: 1; }

.hero__grid {
  display: grid;
  gap: clamp(2.5rem, 5vw, 4rem);
  grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr);
  align-items: center;
}
@media (max-width: 940px) { .hero__grid { grid-template-columns: 1fr; } }

.hero h1 { color: var(--text); margin-bottom: .5em; }
.hero h1 em {
  font-style: normal;
  color: var(--accent);
  background: linear-gradient(transparent 58%, var(--highlight) 58%, var(--highlight) 94%, transparent 94%);
  -webkit-box-decoration-break: clone;
          box-decoration-break: clone;
  padding: 0 .06em;
}
.hero__lede {
  font-size: clamp(1.05rem, 2vw, 1.28rem);
  color: var(--muted);
  max-width: 52ch;
  margin-bottom: 2rem;
}
.hero .btn-row { margin-bottom: 2rem; }

.hero__note {
  display: flex;
  align-items: center;
  gap: .55rem;
  font-size: .9rem;
  color: var(--muted);
}
.hero__note .dot {
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--sage-ink);
  box-shadow: 0 0 0 4px rgba(110,126,82,.2);
  flex: none;
}

/* hero portrait — arch shape over a sage arch, with a floating credential card */
.hero__aside { position: relative; max-width: 25rem; margin-inline: auto; width: 100%; }
/* sage arch backdrop, offset up/right */
.hero__aside::before {
  content: "";
  position: absolute;
  left: 12%; right: -7%; top: -5%; bottom: 16%;
  background: var(--sage);
  border-radius: 46% 46% var(--r) var(--r) / 58% 58% var(--r) var(--r);
  z-index: 0;
}
.hero__photo {
  position: relative;
  z-index: 1;
  margin: 0;
  border-radius: 46% 46% var(--r) var(--r) / 55% 55% var(--r) var(--r);
  overflow: hidden;
  box-shadow: var(--shadow-lg);
  aspect-ratio: 4 / 5;
}
.hero__photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 12%;
  display: block;
}
.hero__id {
  position: relative;
  z-index: 2;
  margin: -3.25rem -.5rem 0 -1rem;
  background: var(--card);
  color: var(--text);
  border: 1px solid var(--border);
  border-radius: var(--r);
  padding: 1.15rem 1.35rem;
  box-shadow: var(--shadow-lg);
}
.hero__id-name { font-family: var(--serif); font-weight: 800; font-size: 1.2rem; letter-spacing: -.01em; margin: 0; }
.hero__id-role { font-size: .85rem; color: var(--muted); margin: .1rem 0 .95rem; }
.hero__facts { list-style: none; display: flex; gap: 1.4rem; padding: 0; margin: 0; }
.hero__facts li { font-size: .68rem; text-transform: uppercase; letter-spacing: .05em; color: var(--muted); line-height: 1.3; }
.hero__facts strong {
  display: block;
  font-family: var(--serif);
  font-size: 1.5rem;
  color: var(--accent);
  font-weight: 900;
  letter-spacing: -.01em;
  margin-bottom: .1rem;
}

/* ------------------------------------------------------------- trust --- */

.trust {
  background: var(--bg-alt);
  padding-block: 2.5rem;
  border-bottom: 1px solid var(--border);
}
.trust__label {
  text-align: center;
  font-size: .78rem;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 1.4rem;
}
/* logo carousel (marquee) — full-bleed inside the trust section */
.marquee {
  position: relative;
  overflow: hidden;
  -webkit-mask: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
          mask: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
.marquee__track {
  display: flex;
  align-items: center;
  width: max-content;
  animation: marquee 40s linear infinite;
  will-change: transform;
}
.marquee:hover .marquee__track,
.marquee:focus-within .marquee__track { animation-play-state: paused; }
.logo {
  flex: none;
  margin-inline-end: 1.15rem;
  width: 11rem;
  height: 5.25rem;
  display: grid;
  place-items: center;
  padding: 1rem 1.4rem;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 14px;
  box-shadow: var(--shadow);
}
.logo img {
  width: auto;
  height: auto;
  max-width: 100%;
  max-height: 3rem;
  margin: auto;
  object-fit: contain;
  object-position: center;
  display: block;
}
@keyframes marquee { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .marquee { -webkit-mask: none; mask: none; }
  .marquee__track {
    animation: none;
    flex-wrap: wrap;
    justify-content: center;
    width: auto;
    gap: 1.15rem;
    padding-inline: 1rem;
  }
  .logo { margin-inline-end: 0; }
  .logo[aria-hidden="true"] { display: none; }
}

/* ------------------------------------------------------------- cards --- */

.grid { display: grid; gap: 1.35rem; }
.grid--2 { grid-template-columns: repeat(auto-fit, minmax(19rem, 1fr)); }
.grid--3 { grid-template-columns: repeat(auto-fit, minmax(17.5rem, 1fr)); }

.card {
  background: var(--card);
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: clamp(1.5rem, 3vw, 2rem);
  box-shadow: var(--shadow);
  display: flex;
  flex-direction: column;
}
.card__num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2.5rem; height: 2.5rem;
  flex: none;
  border-radius: 12px;
  background: color-mix(in srgb, var(--accent) 12%, transparent);
  color: var(--accent);
  font-size: 1rem;
  font-weight: 800;
  margin-bottom: 1.15rem;
}
.card h3 { margin-bottom: .5rem; }
.card p { color: var(--muted); font-size: .97rem; }

.card--feature { border-color: color-mix(in srgb, var(--accent) 42%, var(--border)); }
.card__badge {
  align-self: flex-start;
  font-size: .7rem;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--accent);
  background: color-mix(in srgb, var(--accent) 12%, transparent);
  border-radius: 999px;
  padding: .35em .85em;
  margin-bottom: 1rem;
}

/* Once the service cards sit side by side, their headings must line up.
   The badge is lifted out of the flow and every card reserves its height. */
@media (min-width: 46rem) {
  .grid--3 .svc { padding-top: 3.9rem; }
  .grid--3 .card__badge {
    position: absolute;
    top: clamp(1.5rem, 3vw, 2rem);
    left: clamp(1.5rem, 3vw, 2rem);
    margin-bottom: 0;
  }
  /* absorbs the 1-line vs 2-line difference between the "for agencies…" lines */
  .grid--3 .svc__for { min-height: 2.64rem; }
}

/* problem list — punchy headline + one-line consequence */
.pains { list-style: none; padding: 0; margin: 0; display: grid; gap: .55rem; }
.pains li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: .85rem;
  align-items: start;
  padding: .85rem 0;
  border-bottom: 1px solid var(--border);
}
.pains li:last-child { border-bottom: 0; }
.pains .x {
  width: 1.65rem; height: 1.65rem;
  margin-top: .1rem;
  border-radius: 50%;
  background: color-mix(in srgb, #E5484D 16%, transparent);
  color: #E5484D;
  display: grid;
  place-items: center;
  font-size: .85rem;
  font-weight: 800;
  flex: none;
}
.pain__t {
  display: block;
  font-family: var(--serif);
  font-size: 1.18rem;
  font-weight: 800;
  letter-spacing: -.01em;
  line-height: 1.2;
  color: var(--text);
}
.pain__d { display: block; margin-top: .15rem; font-size: .92rem; color: var(--muted); line-height: 1.5; }

/* ---------------------------------------------------------- services --- */

.svc { position: relative; overflow: hidden; }
/* title first and prominent, so the offer reads at a glance */
.svc h3 {
  font-size: clamp(1.4rem, 2.3vw, 1.7rem);
  font-weight: 800;
  letter-spacing: -.02em;
  margin: 0 0 .35rem;
}
.svc__for {
  font-size: .82rem;
  font-weight: 600;
  color: var(--accent);
  margin: 0 0 1rem;
  padding-bottom: 1rem;
  border-bottom: 1px dashed var(--border);
}
.svc--more h3 { font-size: clamp(1.25rem, 2vw, 1.5rem); }
.svc ul {
  list-style: none;
  padding: 0;
  margin: 1.15rem 0 0;
  display: grid;
  gap: .6rem;
}
.svc ul li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: .6rem;
  font-size: .94rem;
  color: var(--muted);
}
.svc ul li::before {
  content: "";
  width: 1.05rem; height: 1.05rem;
  margin-top: .32rem;
  border-radius: 50%;
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23B0693A' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3.5 8.5l3 3 6-6'/%3E%3C/svg%3E") center/.85rem no-repeat,
    color-mix(in srgb, var(--accent) 13%, transparent);
  flex: none;
}

/* secondary "full stack" card — sits below the 3 service cards, kept quieter */
.svc--more {
  margin-top: 1.5rem;
  background: transparent;
  border-style: dashed;
}
@media (min-width: 40rem) {
  .svc--more .svc__more-list { grid-template-columns: 1fr 1fr; column-gap: 1.5rem; }
}

/* -------------------------------------------------------- references --- */

.refs { display: grid; gap: 1.1rem; grid-template-columns: repeat(auto-fit, minmax(17rem, 1fr)); }

.ref {
  background: var(--card);
  border: 1px solid var(--border);
  border-radius: var(--r);
  padding: 1.5rem;
  box-shadow: var(--shadow);
  display: flex;
  flex-direction: column;
  transition: transform .18s ease, box-shadow .18s ease, border-color .18s ease;
}
.ref:hover {
  transform: translateY(-3px);
  border-color: color-mix(in srgb, var(--accent) 40%, var(--border));
  box-shadow: var(--shadow-lg);
}
.ref__top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  margin-bottom: .9rem;
}
.ref__name {
  font-size: 1.2rem;
  font-weight: 750;
  letter-spacing: -.02em;
  margin: 0;
}
.ref__geo {
  display: inline-flex;
  align-items: center;
  gap: .35rem;
  font-size: .8rem;
  font-weight: 600;
  color: var(--muted);
  background: var(--bg-alt);
  border: 1px solid var(--border);
  border-radius: 999px;
  padding: .3em .75em;
  white-space: nowrap;
  flex: none;
}
.ref__sector {
  font-size: .82rem;
  font-weight: 600;
  letter-spacing: .05em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: .7rem;
}
.ref__desc { font-size: .95rem; color: var(--muted); margin-bottom: 1.15rem; }

/* bulleted fact list — Industry / Challenge, easier to scan than prose */
.ref__facts { list-style: none; margin: 0; padding: 0; display: grid; gap: .85rem; }
.ref__facts > div {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: .7rem;
  align-items: start;
}
.ref__facts > div::before {
  content: "";
  width: .5rem; height: .5rem;
  margin-top: .5rem;
  border-radius: 50%;
  background: var(--accent);
  flex: none;
}
.ref__facts dt {
  grid-column: 2;
  font-size: .68rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: .1rem;
}
.ref__facts dd { grid-column: 2; margin: 0; font-size: .93rem; color: var(--muted); }
.ref__result {
  margin-top: auto;
  padding-top: 1rem;
  border-top: 1px solid var(--border);
  font-size: .93rem;
  font-weight: 600;
  color: var(--text);
}

/* ------------------------------------------------------ case studies --- */

.results {
  display: grid;
  gap: 1.35rem;
  grid-template-columns: repeat(auto-fit, minmax(19rem, 1fr));
}

/* clickable teaser card */
.case {
  position: relative;
  background: var(--card);
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: clamp(1.5rem, 3vw, 1.9rem);
  box-shadow: var(--shadow);
  display: flex;
  flex-direction: column;
  gap: 1rem;
  transition: transform .18s ease, box-shadow .18s ease, border-color .18s ease;
}
.case:hover {
  transform: translateY(-3px);
  border-color: color-mix(in srgb, var(--accent) 45%, var(--border));
  box-shadow: var(--shadow-lg);
}
.case__head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}
.result__sector {
  font-size: .82rem;
  font-weight: 700;
  letter-spacing: .05em;
  text-transform: uppercase;
  color: var(--accent);
}
.case__title { font-size: clamp(1.12rem, 1.7vw, 1.3rem); line-height: 1.28; margin: 0; }
.case__trigger {
  appearance: none;
  background: none;
  border: 0;
  padding: 0;
  margin: 0;
  font: inherit;
  font-weight: 700;
  letter-spacing: -.02em;
  color: var(--text);
  text-align: left;
  cursor: pointer;
  transition: color .15s ease;
}
.case:hover .case__trigger { color: var(--accent); }
/* stretched link — the whole card is one clickable target */
.case__trigger::after { content: ""; position: absolute; inset: 0; border-radius: inherit; z-index: 1; }
.case__trigger:focus-visible { outline: none; }
.case:has(.case__trigger:focus-visible) { outline: 3px solid var(--accent); outline-offset: 3px; }

.case__hook { display: flex; align-items: baseline; gap: .5rem; flex-wrap: wrap; }
.case__hook-val {
  font-family: var(--serif);
  font-size: clamp(1.8rem, 3vw, 2.2rem);
  font-weight: 900;
  letter-spacing: -.01em;
  line-height: 1;
  color: var(--accent);
}
.case__hook-lbl { font-size: .9rem; color: var(--muted); }

.result__tags { display: flex; flex-wrap: wrap; gap: .4rem; }
.tag {
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .02em;
  padding: .28em .7em;
  border-radius: 999px;
  color: var(--accent);
  background: color-mix(in srgb, var(--accent) 12%, transparent);
  border: 1px solid color-mix(in srgb, var(--accent) 25%, transparent);
}

.case__foot {
  margin-top: auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: .75rem 1rem;
  flex-wrap: wrap;
}
.case__cta {
  font-size: .85rem;
  font-weight: 700;
  color: var(--accent);
  white-space: nowrap;
  position: relative;
  z-index: 2;
}
.case:hover .case__cta { text-decoration: underline; }

/* modal / lightbox (native <dialog>) */
.case-modal {
  width: min(760px, 92vw);
  max-height: 90vh;
  padding: 0;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  background: var(--card);
  color: var(--text);
  box-shadow: var(--shadow-lg);
  overflow: hidden;
}
.case-modal::backdrop {
  background: rgba(4, 7, 14, .72);
  backdrop-filter: blur(3px);
  -webkit-backdrop-filter: blur(3px);
}
html:has(.case-modal[open]) { overflow: hidden; }
.case-modal__scroll { max-height: 90vh; overflow-y: auto; }
.case-modal__close {
  position: absolute;
  top: .7rem;
  right: .7rem;
  z-index: 3;
  width: 2.3rem;
  height: 2.3rem;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, .28);
  background: rgba(4, 7, 14, .55);
  color: #fff;
  font-size: 1.05rem;
  line-height: 1;
  cursor: pointer;
  display: grid;
  place-items: center;
}
.case-modal__close:hover { background: rgba(4, 7, 14, .82); }
.case-modal__figure { margin: 0; background: var(--ink-soft); border-bottom: 1px solid var(--border); }
.case-modal__figure img { width: 100%; height: auto; display: block; }
.case-modal__figcap { font-size: .78rem; color: var(--muted); padding: .6rem clamp(1.4rem, 3vw, 2rem); margin: 0; }
.case-modal__body { padding: clamp(1.4rem, 3vw, 2rem); }
.case-modal__body .result__sector { display: block; margin-bottom: .5rem; }
.case-modal__body h3 { font-size: clamp(1.35rem, 2.4vw, 1.85rem); margin-bottom: 1.3rem; }
.case-block { margin-bottom: 1.15rem; }
.case-block h4 {
  font-size: .76rem;
  text-transform: uppercase;
  letter-spacing: .1em;
  color: var(--accent);
  margin: 0 0 .3rem;
}
.case-block p { color: var(--muted); font-size: .97rem; margin: 0; }

.result__metrics { display: grid; gap: .8rem; }
.case-modal .result__metrics { margin-top: 1.5rem; }
@media (min-width: 30rem) { .case-modal .result__metrics { grid-template-columns: repeat(3, 1fr); } }
.metric { border-left: 3px solid var(--accent); padding: .1rem 0 .1rem .85rem; }
.metric__val { font-family: var(--serif); font-size: 1.5rem; font-weight: 900; letter-spacing: -.01em; line-height: 1.05; color: var(--accent); }
.metric__lbl { font-size: .82rem; color: var(--muted); line-height: 1.4; }

/* ----------------------------------------------------- ugc / creative --- */

.ugc {
  display: grid;
  gap: 1.35rem;
  grid-template-columns: repeat(auto-fit, minmax(11.5rem, 1fr));
}
.ugc__card { display: flex; flex-direction: column; gap: .9rem; }
.ugc__frame {
  position: relative;
  aspect-ratio: 9 / 16;
  border-radius: var(--r);
  overflow: hidden;
  border: 1px solid var(--border);
  box-shadow: var(--shadow);
  background: #16110b;
  transition: transform .18s ease, box-shadow .18s ease;
}
.ugc__frame:hover { transform: translateY(-3px); box-shadow: var(--shadow-lg); }
.ugc__vid { width: 100%; height: 100%; object-fit: cover; display: block; }
.ugc__play {
  position: absolute;
  inset: 0;
  margin: auto;
  width: 3.6rem;
  height: 3.6rem;
  display: grid;
  place-items: center;
  border: 0;
  border-radius: 50%;
  background: var(--accent);
  color: #fff;
  cursor: pointer;
  box-shadow: 0 10px 26px -8px rgba(22,17,11,.6);
  transition: transform .15s ease, background .15s ease;
}
.ugc__play::before { content: "▶"; font-size: 1rem; margin-left: .12em; }
.ugc__frame:hover .ugc__play { transform: scale(1.08); background: var(--accent-dk); }
.ugc__frame.is-playing .ugc__play { display: none; }
.ugc__badge {
  position: absolute;
  top: .6rem;
  left: .6rem;
  z-index: 2;
  font-size: .66rem;
  font-weight: 700;
  letter-spacing: .05em;
  text-transform: uppercase;
  padding: .32em .7em;
  border-radius: 999px;
  background: rgba(20,15,9,.6);
  color: #fff;
  -webkit-backdrop-filter: blur(4px);
          backdrop-filter: blur(4px);
}
.ugc__client { font-family: var(--serif); font-weight: 700; font-size: 1.05rem; margin: 0; }
.ugc__role { font-size: .82rem; color: var(--muted); margin: .12rem 0 0; }

/* --------------------------------------------------- jump / section nav --- */
.jump {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: .8rem;
  width: 100%;
  max-width: 58rem;
  margin: 0 auto 2rem;
  padding-inline: var(--pad);
}
.jump a {
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  font-family: var(--serif);
  font-size: 1.15rem;
  font-weight: 700;
  color: #fff;
  background: var(--accent);
  border: 1px solid var(--accent);
  border-radius: 999px;
  padding: .9em 1.2em;
  text-decoration: none;
  white-space: nowrap;
  box-shadow: 0 6px 16px -8px color-mix(in srgb, var(--accent) 65%, transparent);
  transition: background .15s ease, border-color .15s ease, transform .15s ease, box-shadow .15s ease;
}
@media (max-width: 640px) { .jump { grid-template-columns: repeat(2, 1fr); } }
.jump a:hover {
  background: var(--accent-dk);
  border-color: var(--accent-dk);
  color: #fff;
  transform: translateY(-2px);
  box-shadow: 0 12px 24px -10px color-mix(in srgb, var(--accent) 70%, transparent);
  text-decoration: none;
}

/* Obvious placeholder styling — nothing here should ever ship as-is. */
.todo {
  background: repeating-linear-gradient(45deg, #FFE8A3, #FFE8A3 8px, #FFD666 8px, #FFD666 16px);
  color: #6B4E00;
  font-weight: 700;
  padding: .1em .5em;
  border-radius: 5px;
  font-size: .85em;
}

/* ------------------------------------------------------------- steps --- */

.steps { counter-reset: step; display: grid; gap: 0; }
.step {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.35rem;
  padding-bottom: 2.25rem;
  position: relative;
}
.step:last-child { padding-bottom: 0; }
.step::before {
  counter-increment: step;
  content: counter(step);
  width: 2.7rem; height: 2.7rem;
  border-radius: 50%;
  background: var(--accent);
  color: #fff;
  display: grid;
  place-items: center;
  font-weight: 800;
  font-size: 1rem;
  z-index: 1;
  flex: none;
}
.step:not(:last-child)::after {
  content: "";
  position: absolute;
  left: 1.35rem;
  top: 2.7rem;
  bottom: .35rem;
  width: 2px;
  background: linear-gradient(var(--accent), var(--border));
  opacity: .35;
}
.step h3 { margin-bottom: .3rem; }
.step p { color: var(--muted); font-size: .97rem; }

/* --------------------------------------------------------------- faq --- */

.faq { max-width: 48rem; margin-inline: auto; }
.faq details {
  border-bottom: 1px solid var(--border);
  padding: 1.25rem 0;
}
.faq details[open] summary { color: var(--accent); }
.faq summary {
  cursor: pointer;
  font-weight: 650;
  font-size: 1.05rem;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  transition: color .15s ease;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-size: 1.5rem;
  font-weight: 400;
  line-height: 1;
  color: var(--accent);
  transition: transform .2s ease;
  flex: none;
}
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p {
  margin-top: .9rem;
  color: var(--muted);
  font-size: .98rem;
  max-width: 62ch;
}

/* ----------------------------------------------------------- contact --- */

.cta {
  background: var(--ink);
  color: var(--on-dark);
  position: relative;
  overflow: hidden;
}
.cta::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(90% 80% at 50% 0%, rgba(176,105,58,.22), transparent 60%);
  pointer-events: none;
}
.cta .wrap { position: relative; z-index: 1; }
.cta h2 { color: var(--on-dark); }
.cta__grid {
  display: grid;
  gap: clamp(2.5rem, 5vw, 4rem);
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  align-items: start;
}
@media (max-width: 880px) { .cta__grid { grid-template-columns: 1fr; } }

.cta__points { list-style: none; padding: 0; margin: 1.75rem 0 0; display: grid; gap: .85rem; }
.cta__points li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: .7rem;
  color: var(--on-dark-mut);
  font-size: .98rem;
}
.cta__points li::before {
  content: "→";
  color: var(--highlight);
  font-weight: 700;
}

.form { display: grid; gap: 1rem; }
.field { display: grid; gap: .4rem; }
.field label {
  font-size: .87rem;
  font-weight: 600;
  color: var(--on-dark);
}
.field input,
.field textarea,
.field select {
  width: 100%;
  padding: .85em 1em;
  font: inherit;
  font-size: .97rem;
  color: #fff;
  background: rgba(255,255,255,.07);
  border: 1px solid rgba(255,255,255,.17);
  border-radius: var(--r-sm);
  transition: border-color .15s ease, background .15s ease;
}
.field input::placeholder,
.field textarea::placeholder { color: rgba(238,242,255,.4); }
.field input:focus,
.field textarea:focus,
.field select:focus {
  outline: none;
  border-color: var(--highlight);
  background: rgba(255,255,255,.11);
}
.field select option { background: var(--ink); color: #fff; }
.field textarea { resize: vertical; min-height: 6.5rem; }
.form .btn { width: 100%; margin-top: .35rem; }

.form__legal { font-size: .82rem; color: var(--on-dark-mut); margin: 0; }
.form__legal a { color: var(--highlight); }

.form__status {
  font-size: .93rem;
  font-weight: 600;
  padding: .8em 1em;
  border-radius: var(--r-sm);
  display: none;
}
.form__status.is-ok {
  display: block;
  background: rgba(120,196,120,.16);
  border: 1px solid rgba(120,196,120,.45);
  color: #A7E0A7;
}
.form__status.is-err {
  display: block;
  background: rgba(229,72,77,.14);
  border: 1px solid rgba(229,72,77,.45);
  color: #FF9EA1;
}

/* ------------------------------------------------------------ footer --- */

.footer {
  background: var(--ink-soft);
  color: var(--on-dark-mut);
  padding-block: 2.75rem;
  font-size: .9rem;
  border-top: 1px solid rgba(255,255,255,.07);
}
.footer__inner {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 2rem;
  align-items: center;
  justify-content: space-between;
}
.footer a { color: var(--on-dark-mut); }
.footer a:hover { color: var(--on-dark); }
.footer__links { display: flex; flex-wrap: wrap; gap: 1.25rem; }

/* ----------------------------------------------------------- motion --- */

.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .6s cubic-bezier(.2,.7,.3,1), transform .6s cubic-bezier(.2,.7,.3,1);
}
.reveal.is-in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: .01ms !important;
    transition-duration: .01ms !important;
  }
  .reveal { opacity: 1; transform: none; }
}

/* Skip link */
.skip {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--accent);
  color: #fff;
  padding: .75em 1.25em;
  border-radius: 0 0 var(--r-sm) 0;
  z-index: 100;
}
.skip:focus { left: 0; }